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What is Efficacious Zhuzh?

Efficacious Zhuzh is a forward-thinking film and digital content production company founded by influencer, thought leader, and public health activist Ace Doligosa, alongside director and filmmaker Vish Prakkruth. With over 25 years of combined experience in media and entertainment, we specialize in a broad spectrum of disciplines, including production, content creation, social media strategy, film and TV consultation, podcasting, and innovative new media.

With a vision to challenge and redefine the traditional boundaries of the media and entertainment industry, we aim to reach a broader, more modern audience across various platforms thorough cinematic content, while staying true to our core values of humanitarianism, authenticity, and empowerment. Our collaborative spirit and moxie drive our commitment to creating content that not only entertains but also inspires and uplifts everyone.

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Who are we?

Ace has an extensive background in media and entertainment business development, thought leadership, social media influencing, and activism. Her career features collaborations with Comcast NBC Universal, iHeartRadio, Sirius XM, CAA, E! Network, and prominent political figures in the city of West Hollywood. She co-founded a national public health initiative to combat systemic racism in media and entertainment and played a pivotal role in the Stop Asian Hate movement in the U.S. In 2021, Ace was recognized as one of the most influential Filipino Americans in Arts & Entertainment by the Philippine Ambassador to the U.S., and she continues to inspire and lead in her field.

Vish is an accomplished director and filmmaker with a commercial portfolio that includes collaborations with prestigious brands like L’Oréal, Hard Rock Café, Gibson Guitars, and Puma. He has directed and contributed to numerous feature-length films and music videos showcased on platforms like Netflix and Amazon. In 2013, he started a production company in Mumbai that specialized in digital content for brands, much before the popularity and influence of social media as we know today. Vish’s work spans the globe, with projects in the UK, Germany, Israel, Indonesia, India, Ghana, and Nigeria, among others. His work has been featured in major publications like the BBC and Buzzfeed and is widely recognized for its humanitarian focus and social impact.

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Why the name?

efficacious adjective : having the power to produce a desired effect

zhuzh noun : a small improvement, adjustment, or addition that completes the overall look, taste, etc. of something

Just like our name, we aim to produce the most desirable results with a dash of our own zhuzh, ensuring excellence in everything we do.